Building off their music festival presence and leveraging their partnership with iHeartRadio, Garnier Fructis Style wanted to convey how style and music go hand-in-hand. Enlisting YouTube sensation, Tess Christine, and hot-off-the-presses musician, Tori Kelly, we created a high-energy, candid interview leading up to the festival itself. 8 hours, 5 clients, 2 talent acquisitions, entourage + glamsquad (x2) = GFS's first girl-powered, style-filled digital content series.
Role / Creative Director, Creative + Art Direction, Concept Creation, Pre-Production + Post-Production, Design, Wardrobe + Set + Prop Stylist
VIDEO
From her sweet songs to her rocker style and everything in between…
SOCIAL
Utilizing Garnier's social channels, as well as our partner's feeds, allows us to drive engagement while connecting with 2 new communities—strengthening the bond between brand loyalists and encouraging switchers.
We continued the campaign during the festival—remaining relevant with bonus content and additional influencer partnerships.
ALL / AMERICAN EXPRESS / MONDELEZ + NBA / NABISCO SNACK PACKS / MY LITTLE PONY / THE GIFT OF PELOTON / CRISPERS SNACKS / E! PEOPLE’S CHOICE AWARDS / PELOTON BIKE / RITZ CRACKERS / TINA FEY + GARNIER NUTRISSE / HALLS MINIS / CHIPS AHOY! / JOHNSON'S BABY / L'OREAL TEEN SKINCARE / TORI KELLY + GARNIER FRUCTIS / MONDELEZ SNACKS / GARNIER THE WHOLE PICTURE / CLEAN + CLEAR / GARNIER SKINACTIVE / JOHNSON'S WHY COTTON / MISC.